Your personal brand is all about you. It is your distinctive signature and is conveyed in everything you say, do, and deliver. It is what differentiates you from your peers and effectively communicates the value you add to your team, organization, and company.
An excellent example of branding that works:
Coffee … a commodity … sold everywhere. Yet people will walk past five coffee shops to get to a Starbucks. Why? Because of its unique
promise of value. It’s an experience that’s only available there.
The cardinal is a perfect example of natural branding and is why I chose it for my company logo.
Your brand needs to be this obvious too.
Cardinal Expert Resumes
Your Reader Wants To Know:
Who are you?
What have you achieved?
How have you been successful?
Why should we hire you?
Sell rather than tell your career story.
Capture your strengths - showcase your talents
Use searchable keywords for ATS
Distinguish responsibilities from accomplishments
Is your resume generating interviews?
Are you getting calls from recruiters or employers?
Does your LinkedIn Profile complement your resume?
Is your resume brand focused and keyword optimized?
Get Noticed - Get Interviewed - Get Hired
Crisp, clear, and concise
Brand focused - keyword optimized
Highlighting talents & achievements
Clear on why you are qualified